Book a call →

Turn customer data into revenue growth.

Your existing tools Decisioning layer Built and run by our team

AIDA brings together data science, AI and marketing execution to deliver 1:1 personalised customer experiences. Our team connects your data, determines the next best action for each customer, and delivers it through your existing channels, measuring the incremental revenue generated.

Brands experience

FacebookGoogleEstée LauderE.ONMega ImageTelekomGroupMThalesJTITradeshiftdiva-eplentysystems
Where you are today

Start from where you are. Grow from there.

You already have customers, campaigns, data and tools. We start with a specific growth challenge and build on what you have.

Customer data in too many places

You know your customers, but that knowledge sits in separate systems.

WHERE WE START
CRMAppWebsiteBookings

We identify the data needed to solve one marketing problem and make it usable, building on your existing setup.

Campaigns built around segments

Your audiences are defined, but people within each segment receive much the same message.

WHERE WE START
SEGMENT App · Explore a relevant featureEmail · Complete your bookingNo message this week

We use individual behaviour and context to decide what each customer receives, when and through which channel.

Personalised campaigns. Disconnected decisions.

Each campaign responds to part of the picture. What’s happening elsewhere may change what the customer actually needs.

WHERE WE START
One customer Billing · Renewal in 5 days App · Usage declining Support · Unresolved issue Prioritisesupport follow-up Pause upgradepromotions Illustrative example

We bring customer context into campaign decisions, so teams know what to prioritise, what to send and what to pause. Essential renewal notices continue.

Recognise one of these? Tell us where you are and what matters most right now.

Talk through your priorities →
Our services

Three layers. One team runs them all.

We connect your customer data, build the decisioning behind personalised experiences, and run the campaigns through your existing tools.

01 Your data
02 Decisioning
03 Campaign and content operations
03 · CAMPAIGN AND CONTENT OPERATIONSTool-agnostic

We create personalised content and run your campaigns on the tools you already have

Personalised content & creative productionMulti-channel executionMartech integration & supportContinuous optimisation
02 · DECISIONING LAYER

Our models decide the next best action for every customer

Predictive modelsNext best offer & actionDiscount optimisationAI-powered analytics
01 · DATA FOUNDATION

We connect your data into one view of each customer

Data integrationCustomer data platform setupData quality & governanceAnalytics & reporting
Strategy across all three layers.Built, integrated and run by the AIDA team
What we improve

The numbers your board looks at.

Marketing ROI15%Increase in marketing ROI, with budget and discounts spent where they change the outcome.
Conversions50%+Increase in conversions through next best offer or next best action.
Upsell200%Increase in upsell through more personalisation.
Net Promoter Score15–20%Increase in NPS for customer journey satisfaction.
HOW WE WORK WITH YOU

Your technology and data
+our people and processes

Unlike a traditional agency, we embed teams inside your organization, often on site at your offices, giving you extended capability and capacity without the overhead.

01
Discovery & alignmentWorkshops and interviews on your goals, data, technology and workflows.
02
Plan developmentPlans, forecasts, resources and budget, built with your team.
03
Statement of workDeliverables, timetables, dependencies and costs.
04
ImplementationOnboarding, stand-ups, weekly status and quarterly reviews.
Who we are

Meet the Team

Our leadership team comes from backgrounds in Marketing, Data, Analytics, Technology and AI in Silicon Valley, New York and UK with strong experience in marketing for large national brands in Romania & Europe

Mirona Cuta
Mirona CutaCEO
Alexandru Ionita
Alexandru IonitaHead of Performance Marketing Services
Vladi Iancu
Vladi IancuHead of Data & Analytics Services
Vlad Bogolin
Vlad BogolinHead of Artificial Intelligence Services
Iulia Bordeianu
Iulia BordeianuHead of Marketing Strategy Services
Paul Cuta
Paul CutaHead of Technology Services
Irina Brudaru
Irina BrudaruHead of Data & Strategy
Nearshore teams

Need people, not just a project?

From our Bucharest operations centre, dedicated teams run marketing operations, data and AI development for companies across Europe and the US. Same time zone, proven processes, lower cost.

Explore nearshore teams →
100+marketing, data and tech professionals
40%lower operating costs, up to
CETsame time zone as most of Europe
GDPRcompliance built into every process

Tell us where you are. We’ll show you where to start.

Book a call →
Book a call
Your existing toolsDecisioning layerBuilt and run by our team

Turn customer data into revenue growth.

AIDA brings together data science, AI and marketing execution to deliver 1:1 personalised customer experiences. Our team connects your data, determines the next best action for each customer, and delivers it through your existing channels, measuring the incremental revenue generated.

Book a call → See how it works ↓
Brands experience
FacebookGoogleEstée LauderE.ONMega ImageTelekomGroupMThalesJTITradeshiftdiva-eplentysystems
Where you are today

Start from where you are. Grow from there.

You already have customers, campaigns, data and tools. We start with a specific growth challenge and build on what you have.

01 / 03

Customer data in too many places

You know your customers, but that knowledge sits in separate systems.

CRMAppWebsiteBookings Where we start

We identify the data needed to solve one marketing problem and make it usable, building on your existing setup.

02 / 03

Campaigns built around segments

Your audiences are defined, but people within each segment receive much the same message.

SEGMENT App · Explore a relevant featureEmail · Complete your bookingNo message this week Where we start

We use individual behaviour and context to decide what each customer receives, when and through which channel.

03 / 03

Personalised campaigns. Disconnected decisions.

Each campaign responds to part of the picture. What’s happening elsewhere may change what the customer actually needs.

One customer Billing · Renewal in 5 days App · Usage declining Support · Unresolved issue Prioritisesupport follow-up Pause upgradepromotions Illustrative example Where we start

We bring customer context into campaign decisions, so teams know what to prioritise, what to send and what to pause. Essential renewal notices continue.

Swipe →
Our services

Three layers. One team runs them all.

We connect your customer data, build the decisioning behind personalised experiences, and run the campaigns through your existing tools.

01 Your data
02 Decisioning
03 Campaign and content operations
01 · Data foundation

We connect your data into one view of each customer

Data integrationCustomer data platform setupData quality & governanceAnalytics & reporting
02 · Decisioning layer

Our models decide the next best action for every customer

Predictive modelsNext best offer & actionDiscount optimisationAI-powered analytics
03 · Campaign and content operationsTool-agnostic

We create personalised content and run your campaigns on the tools you already have

Personalised content & creative productionMulti-channel executionMartech integration & supportContinuous optimisation

Strategy across all three layers. Built, integrated and run by the AIDA team

What we improve

The numbers your board looks at.

Marketing ROI15%Increase in marketing ROI, with budget and discounts spent where they change the outcome.
Conversions50%+Increase in conversions through next best offer or next best action.
Upsell200%Increase in upsell through more personalisation.
Net Promoter Score15–20%Increase in NPS for customer journey satisfaction.
How we work with you

Your technology and data + our people and processes

Unlike a traditional agency, we embed teams inside your organization, often on site at your offices, giving you extended capability and capacity without the overhead.

  1. 01Discovery & alignmentWorkshops and interviews on your goals, data, technology and workflows.
  2. 02Plan developmentPlans, forecasts, resources and budget, built with your team.
  3. 03Statement of workDeliverables, timetables, dependencies and costs.
  4. 04ImplementationOnboarding, stand-ups, weekly status and quarterly reviews.
Who we are

Meet the Team

Our leadership team comes from backgrounds in Marketing, Data, Analytics, Technology and AI in Silicon Valley, New York and UK with strong experience in marketing for large national brands in Romania & Europe

Mirona Cuta
Mirona CutaCEO
Alexandru Ionita
Alexandru IonitaHead of Performance Marketing Services
Vladi Iancu
Vladi IancuHead of Data & Analytics Services
Vlad Bogolin
Vlad BogolinHead of Artificial Intelligence Services
Iulia Bordeianu
Iulia BordeianuHead of Marketing Strategy Services
Paul Cuta
Paul CutaHead of Technology Services
Irina Brudaru
Irina BrudaruHead of Data & Strategy
Swipe →
Nearshore teams

Need people, not just a project?

From our Bucharest operations centre, dedicated teams run marketing operations, data and AI development for companies across Europe and the US. Same time zone, proven processes, lower cost.

100+marketing, data and tech professionals
40%lower operating costs, up to
CETsame time zone as most of Europe
GDPRcompliance built into every process
Explore nearshore teams →

Tell us where you are. We’ll show you where to start.

Book a call →